For all we know,the chicken in the Ad may have turned into Soup on Ms Sawhnwys table. These people just make a fuss about cruelty when half the worlds population is non vegetarian ,slaughtering is abundant and un-monitored. Lastly,when Humans are killed, maimed, raped ,abused,molested day in and day out,where does one get the initiative to focus on a bird glued to an escalator. Indians live in such harrowing conditions that the celeberities ought to do something about it,not just gain publicity from PETA.The poor mascotguy in the Chicken suit is also being equally abused by making him wear such a costume for god knows how long and perform. Lets wake up and think rationally,not emotionally.