Youth Marketing | Target: Gen Y
Sheer numbers, yes, but marketers are paying attention to young Indians for other reasons too—they’re trendsetters, have more buying power and are open to new ideas
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One good way to keep a tab on the pulse of youth would be to keep talking to the DJs of the various FM channels. They are usually flooded with requests and comments from today's youth. They would be able to reveal / throw light upon some of the trends, likes and dislikes of youth, much better and / or earlier than most of the marketeers. Spending time with the "Baristas" of Cafe Coffee Day, Costa Coffee and Barista outlets will reveal a few more interesting insights on the preferences of youth.
anil