How Obama got his branding right
Owning a word is as important for brands as it is for US presidential candidates, says marketing guru Al Ries
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I have read quite some books by Ries and Trout. This article is so much in line with his previous work. Obama has good chances of winning the presidential elections at this rate. I guess he has the Charisma and looks authentic when compared to Hillary! Wonder what the Americans think anyway.
Senthil