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Why is there a need to ban surrogate advertising. The need to ban Liquor and Tobacco from advertising is to reduce awareness among minors of these products and brands and to stop these brands from targeting and enticing them.
For those who are already aware of the brand's original product the advertisement has only the effect of preference over the other brands.
Does it really matter then that these brands advertise as different products.
The only ban that could be imposed is when the product advertised does not even exist, which is a form of fraud.
Zaheer