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WEDNESDAY, NOVEMBER 25, 2009
Say goodbye to reason
Dan Ariely’s new book illustrates, in amusing detail, how our decisions and impulses are irrational
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Have not read the book, though one thing did strike me...reference the observations of the Behavioural Scientist...funny, the BS missed out the option that perhaps the author's friend did not think that a pair of shoes in his universe was worth more than Rs. 2000! Now...should I read the book?
kristal
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