SBI, GE split credit card JV into two separate operations
The non-performing assets (NPAs) of the card business were 16.28% as on 31 December, whereas the industry average is between 5% and 7%
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sbi cards as a joint venture with ge money should focus on true marketing.No false promise should me made to the consumers while issuing a card .card should be issued only after various analysis .Company should restructure its marketing diision ...
rekashana