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WEDNESDAY, NOVEMBER 25, 2009
How stay-at-home moms are filling an executive niche
The acronym, for “smart women with available time”, is one mother’s label for all-mom teams assembled quickly through networking and staffing firms to handle crash projects
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Middle and upper class Indians have long stressed the importance of education. With more Indian professional women in the workplace than ever before and a massive economic boom, we seem on the verge of looking for new solutions to problems that our western counterparts have been dealing with for a while. The question of how to balance our professional identity with our cultural past arises. Elders and children that need to be cared for are a universal component of family life. Where the Indian professional differs from her western counterpart are the options that are available to her. No matter how far the Indian professional has come in having her own career and independence, there are still cultural expectations that keep her linked to the home. As indicated in the article, women are happy to work for a reduced fraction of their previous salaries to keep their skills current whilst maintaining the flexibility to work on their own terms. Avtar in Chennai, Tata’s second career pilot program and now most recently Gharkamai.com provide such solutions. Gharkamai.com will be launching its project based web portal in the next 3 months, providing project-based work for skilled professionals. Indicating that there are many women out there looking for alternative work solutions. Why not then consolidate this playground mum network? Project work seems to be a feasible solution. Providing benefits to the employer and a work life balance for the professional. As the Indian economy continues to grow, the question of where to find skilled labour continues. The ability to offer flexible work options can well mean gaining a competitive edge as a result of having employed skilled professionals. As such the niche area that Sue Shellenbarger writes about is an area of impending growth in India. It is also possibly a more culturally specific solution to women who wish to juggle the demands of pursuing a career and fulfilling other duties expected of them within the Indian context.
Maneesha
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