reliance should buy spicejet because of following reasons: 1. spicejet has completed 3 years in aviation and mr. parful has been in talks with PM to reduce the duration to fly abroad so mr. ambani will be able to take the airline abroad boosting reliance image worldwide as a brand. 2. spicejet is a low cost carrier making profit but due to fuel price is facing the heat hence it is perfect time to buy spice when its up for sale. 3. mr. ambani ambition to operate cargo airline can also be fulfilled but mr. mallaya and naresh goel want to play spoilsport by raising the value of spice. 4.mr. ambani can use spice to increase its markiting on board because spice does not have entertainment onboard as spice is having the best passenger loads in avation. 5.mr. ambani this is your chance to enter avatation