Tweaking the gaming revenue model
Hovr Inc. lets users download games free of cost, and shares revenue with ad agencies to keep the cash counters ringing
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After reading this article, I checked out www.hovr.com. This is positive development for the mobile users and mobile content sector overall. Similar to other forms of media, in the mobile medium, free content supported through advertising would help in the mass adoption of mobile content. Considering there are two to three times as many cell phones than pcs, advertisers probably see great benefit from this as well. Mobile VAS industry needs innovative approaches such as this.
Mike