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I posted a detailed analysis about this exact topic the day this article was released - the analysis argues that there's been a shift in the way that people make technology purchases, and that as Geek is becoming Chic, people are seeing owning Apple as a matter of identity. Please share your thoughts. I think we're asking very similar questions. Why the apple craze? Here's the link - http://tinyurl.com/55qvay
Steffan