The pros and cons of consolidating books
The success of the single P&L for integrated marketing communications depends on the maturity of the people inside the agency, and the way egos and payment systems play out
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Great Post Marion, well written and well rehearsed with the top managers we have in the Asian media space today- gives a glimpse of what to expect next in IMC
Shalabh
www.shalabhpandey.com
Shalabh