I felt so happy to read this article on livemint. Just as the author mentioned, it is only because of Amrita's low-profile marketing philosophy that the B-School is not that well known. I hope this would change soon. My life at Amrita has been a wonderful experience. Having spent 6 years of my life in this campus (2 years at ASB and 4 years at Amrita School of Engineering prior to my MBA), there is a lot that I've gained from it. No organization is perfect. There would always be certain operational issues existing in any organization. Like any other organization, Amrita also has certain minute issues which I'm certain will be corrected in the near future. Because if every organization was perfect, then consultancy firms and IT companies wouldn't be thriving on jargons like "Best Practices", "Business Process Re-engineering", identifying "Core Competencies" etc. Its a well known fact.. there is scope for improvement in various areas, and it will be taken care of. In my view, the biggest take-home that a student studying at Amrita can have is 'sensitivity' to human values and relationships, which I think is one of the key ingredients for building a positive attitude towards our environment. Because why else would jargons like "Customer Satisfaction" and "CRM" take birth? Even the corporate world realizes the importance of relationships and hence I feel that Amrita is headed in the right direction. We have thousands of examples around us - of people who have made fortunes without any degree. So what have they done correct? I think its their attitude towards life. By saying all this, I'm not trying to write off graduates from other schools. Never would I do that because there is good and bad everywhere. The only point that I'm trying to drive here is that the "Amrita way of living" is a key differentiator and one must live that experience with an open heart to actually know how it can change one's own life and inturn the lives of others.