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SATURDAY, NOVEMBER 28, 2009 6:04 PM IST

Last week, I wrote about my visit to the Indian Institute of Management, Kozhikode, and why the Indian government should think hard before setting up an IIM in a place like Shillong. Mint got an overwhelming feedback for the column. Most of it was from stakeholders of IIM-K who didn’t agree with my assessment of what is reality.

They have some valid points, noting that I didn’t substantiate some of my statements with data. Before I respond to that, I must acknowledge the kind hospitality extended to me by the faculty of IIM-K during my two-day stay, which I immensely enjoyed .

I also have very personal high regard for Krishna Kumar, the institute’s director, who has done a great job in building the institution, under the given circumstances. He is responsible for building the Management Development Programme Centre, and the new water harvesting plant, without which the institute would have faced perennial water shortage. In spite of the heavy monsoon rains, the Kunnamangalam soil there doesn’t hold much water.

Now, the data of IIM-K, which I could access using the Right to Information Act.

The faculty strength of IIM-K in 2006 was 17, now it is 18 (this is based on the latest data they sent me two days ago). They didn’t author a single case study in 2006. This year, they have developed three cases. For 2005-06, their earnings from consulting services was Rs2 lakh and their earnings from management development programmes (MDPs) was Rs35 lakh. This year, the figures are Rs17 lakh and Rs46 lakh, respectively. They undertook only one joint research project with industry.

Now, compare these figures for the last academic year with a second-rung business school, such as Alliance Business Academy in Bangalore, a private B-school that came into existence in the same year as IIM-K, and charges lesser fees than the IIM.

Their permanent faculty strength is 45 and they have developed 63 case studies. Their revenue from MDPs was Rs1.1 crore, and revenue from consulting projects was Rs97 lakh. They also did 27 research projects with industry. All this in 2006-07. Further, for comparative analysis, the faculty strength of IIM Ahmedabad is 84. For last academic year, their revenue from MDPs was Rs9.9 crore and from consulting projects was Rs15.2 crore, allowing them to refuse government aid. They also did 94 research projects with industry and have developed 88 cases.

Some more facts. The construction cost of IIM-K was at least Rs40 crore. Today, the same structure would cost about Rs100 crore, and this doesn’t include the cost of land. Every year, the institute gets between Rs5 crore and Rs10 crore of aid from the Centre. That has gone on for 10 years now and is likely to continue for some more years.

Now, a new IIM will be put up in Shillong. If, after 10 years of existence, IIM-K has only 18 faculty members, how many potential faculty members will be eager to join a new IIM in Shillong? What will be their level of competence? What will be the learning outcome for students at least in the first decade or so? If a reservation policy is implemented, half the class would have entered using the caste crutch. Will Indian industry be enthusiastic in picking up such students? These are all serious concerns and need to be openly debated.

When the Top 3 IIMs were in their growth phase, they didn’t have to face competition and were amply supported by industry. Moreover, they were all located in major cities. But the future won’t be so generous with the new IIMs that are to be launched. The environment is—and will be—much more competitive. And if the government gets its act together, foreign universities are also likely to start their campuses here and the first set will likely want to start business schools. Under such circumstances, location is going to be a critical differentiator.

If the prime objective of setting up an institute is the social development of the area, then the IIM model is not appropriate as most of the students have corporate jobs in mind. A different model has to be adopted. I have already written about such a model in my earlier column in Mint, titled Change rural India into vibrant wealth creator. (www.livemint.com/rural.htm) This model will be much cheaper and more effective than an IIM-based model.

By establishing an IIM near an industry belt, our scarce resources will be optimally utilized. It will be easier to attract good faculty.

Moreover, institutes such as IIMs should be at the forefront of creating new knowledge and skills which can be gainfully adopted by industry. Any faculty, but especially an IIM’s faculty, has to constantly update itself with the challenges that the new emerging economies are posing to the industry. Strong industry interface will make them truly integrated institutes and they can generate substantial revenue from training, research and consultancy. In fact, it should be a policy goal to make them financially independent within within five years of their existence, and not be perennially dependent on taxpayer’s money for keeping them alive.

In such a scenario, IIMs will grow much faster and can crowd out the many dubious B-schools that have mushroomed post-liberalization, and be truly competitive.

Premchand Palety is director of Centre for Forecasting & Research (C-fore) in New Delhi, from where he keeps a close eye on India’s business schools. Comments are welcome at businesscase@livemint.com

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Jay Said:


Though I am in no way more connected to IIMK than Mr Palety is, I can't help but feeling that while his statistics may be correct, his conclusions aren't. Palety is pointing fingers in the wrong direction. What he construes as a mistake, is part of a definite objective on the part of the government to improve second-tier cities. Yes, none of the big IIMs have made significant economic or social contributions to their cities. But this is exactly where IIM K was designed to be different from its other brethren. IIMK was setup by the government with an idea to transform Kozhikode. It has not been wildly successful in this regard, but it has not failed miserably either. Only time will tell if the Kozhikode experiment will work, but the things I've heard of IIMK's activities (like the IT park), makes me quite optimistic. IIMK has some unique problems. IIM-K does not suffer half as much from being not situated in an industrial city as from being situated in a town with very low name recognition. Though a historic city, few non-Malayalis (besides CAT Applicants) have heard of Kozhikode and fewer still can pronounce it's name properly. An Kozhikode is also a town which many, even in Kerala, would consider 'backward'. As the author rightly pointed out in the previous article, it is difficult for faculty & their families to find quality schools, shopping centres or recreational places, which they so easily would have done in Mumbai, Bangalore or even Cochin. Having a large number of visiting faculty, per-se is not a bad thing. Most good institutes have a large number of visiting faculty. At ISB, Hyderabad, visiting faculty outnumber regular faculty by something like 4 to 1. But if someone decides against joining a reputed institute because of the city, then it reflects very poorly on the place indeed. Only the government of Kerala can remedy this. Though I could sense more than a tinge of sarcasm in Mr. Palety's appreciation of IIMK and its director ("He has been responsible for...the water harvesting plant"), all things said and done, Palety has done everybody a favour by bringing such difficult issues to light.

Posted On 9/3/2007 3:24:54 PM
Re: raj Said:


He is comparing Mercedes with Maruti 800 on the basis of mileage? In the era of globalisation when India's claim to fame is knowledge, i wonder how can someone associate knowledge with location? We all get data, it needs a sharp mind to be able to analyse it. As a course in some B school, every student writes a case study? would you consider that to be number of case studies written? Permanent faculty is 18 and then you omitted visitng faculties? When you talked about joint industry research, did you also seek the data on ongoing academy industry alliance? You talk of lack of Industry but is there a lack of market? Dont people buy stuff there? Are FMCGs not selling there? B school students do their researh in the market and not in corporate headquarters. MDPs revenue being low. Did you account for eMEP program revenue? Thats where IIMK focuses on. Far more interaction of Executives than they do in MDP. Industry interaction: More than 6 seminars in an year, bringing atleast 35-40 Senior executives. Course completely designed and run by industry and also visiting faculty from Industry. Is that not industry interaction? Quality of students? Please tell me how much does subscription of CMIE, ISI, Capitaline, IndiaStat etc cost? Lets hope better sense will prevail..

Posted On 9/5/2007 9:13:05 PM
Re: Ramesh Said:


Mr Palaty, Your analysis is excellent. I really admired your article from the point of business man's view. If I am setting up a shop, I will definitely look about return on investment, attrition of employees, revenue, and profit. The article best describes how to rank a profit making organization. But, should we rank a educational institute as par with a business organization. A top tier IS service provided company in Bangalore is having 24% attrition rate as per their financial returns and it is setting up office in some remote place as their margins are not good because location disadvantage of Bangalore as of now. Should we rank it as worst. The same magazines rank the this company as one of the top 5 companies in India. It all depends on PR?. What extra advantage Nalanda or Takshashila were having when the universities were setup thousands of years back. What advantages did Kharaghpur and Kanpur were having when IITs were setup. We should go back to basics on ranking educational institutions. Did you ever thought of learning how well the alumni of IIM K is faring, how satisfied they are with the knowledge they earner, and how satisfied the professors whether they are permanent or visiting. When you visit next time, would you please sit in a class room and listen how the teaching is and how well the students are participating in discussions. There are few things statistical evidence based on money can do, for everything else there is IIM K. Ramesh

Posted On 9/21/2007 3:04:47 PM
Rohit Said:


Thanx to Mr. Palety and his team, academics and institutes of higher learning are fast becoming industries in themselves. Had Mr. Palety joined IIMK, he would have learned the difference between social welfare, creating a pool of intelligent individuals for the society and BUSINESS. Considering his second take on IIMK in this article, I am sure Mr. Palety would suggest that we should admit our children in schools who make more money, where any body with any level of intelligence could join and should be located in one of the metros. I guess Mr. Palety forgot one thing, IIMs are not supposed to be industries..so much for setting them up in industrial belts... Also, had Mr. Palety studied in IIMK he would have learned how to write a business case (the publisher category in which the article is placed). But, it is not Mr. Palety's fault, after all he did not study in IIMK to understand that relative grading is a function of both qualitative and quantitative evaluation.

Posted On 9/4/2007 10:02:43 PM
Pranav Said:


Mr. Premchand, When we place our views all pros & cons need to be vetted. You have picked up only one angle which may not contribute towards the complete picture in true sense. Keeping my emotions aside I am Student of EMEP 06 batch & have been happily travelling to Kozhikode for on Campus sessions.Students strive for IIM for Quality not Quantity. The group of Professors IIMK has are exceptionally talented & the biggest asset is their determination to ensure each student takes back the true learnings. Coming to the point of remoteness & shillong let me assure u , Alumni of various courses in IIMK have taken the batton of ensuring Industry gets the true character of IIMK and am sure once Shillong comes up it'll be the same. The most respectatble part of IIMK faculty is most of them have left lucarative Industry offers / International assignment & have come to IIMK just of the love for teaching & building Indias future. This commitment will come only when IIM's are fostered in interior areas. These are my personal opinion which has been throughly dwelled upon before posting keeping aside all sentiments. Rgds

Posted On 9/21/2007 5:00:40 PM
Jyoti Said:


Very concise analysis and cost comparison. Liked the settign also. Coimng froma industrial setting, I can only say, number of faculity, in my humble opinion, is just one elemnt of the matrix. The focal point is the quality and dedication of the faculty that really make an organnization thrive. So, comparison of number of faculites might throw some confusion in the pot.My secodn point, for an institute to survive, we need a mix of acamedicians and industrially trained personnels. If application is the proof of the pudding, faculites should have a right mix. Indian Institute might lack such mix. In fine, new institutes must be developed to reinforce educational philophy of any growing economy that India has. I strongly believe, India will lead the world in near future because of its strength in education. I am one of millions in USA and I know we have contrbuted to the world immensely. I did not demean your write up but just throwing some points at it. Thanks for a good write up though, Jyoti

Posted On 6/23/2008 1:55:31 AM
shoba Said:


Thanks for the information. This is really useful to all. We really value your opinion and I am writing to tell you that we are interested in having you participate in our focus group for CAT.

Posted On 10/6/2009 6:32:01 PM