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Marion Arathoon and Anushree Chandran 01:15 AM | May 14,2009
Kimberly-Clark Corp. has just broken ads for its Kleenex antiviral tissues on the swine flu theme in the UK on the back of the government’s mass door drop campaign: “Catch it, kill it, bin it”
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Ad Value | Marion Arathoon 01:27 AM | April 29,2009
Independent agencies are cost-effective and innovative, and they react quickly to opportunities, a crucial advantage today, says Julian Boulding, founder and president Thenetworkone Management Ltd
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Marion Arathoon 01:15 AM | April 21,2009
The Tata brand’s 16% decline in the second half of 2008, at the height of the economic crisis, was moderate against the huge 40-60% slump in brand value of many iconic brands over the same period
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Marion Arathoon and Anushree Chandran 11:04 PM | April 15,2009
Online and radio ads are set to gain, with expected increases of 30% and 16.6%, respectively, in 2009
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Ad Value | Marion Arathoon 09:08 PM | April 14,2009
While agencies should screen affiliates, it is the CPA network that ultimately knows its marketing sub-contractors best and should be held accountable for such frauds
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Ad Value | Marion Arathoon 10:21 PM | April 07,2009
A standard code would help advertisers get better bang for the buck by helping media specialists deliver sharper media plans
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Ad Value | Marion Arathoon 09:38 PM | March 31,2009
Small products should not just be positioned on their price and value for money because that’s just a number game which can be challenged by others
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Ad Value | Marion Arathoon 09:28 PM | March 24,2009
Standardization is easier talked about than implemented. Portals and advertisers have differing opinions on which specifications, among others, should be standardized
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Ad Value | Marion Arathoon 01:15 AM | March 18,2009
Upgraded versions of general retargeting are popping up everywhere
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Ad Value | Marion Arathoon 10:35 PM | March 10,2009
Clients are also increasingly looking at combination fees—a fixed retainer and a performance-linked (variable) bonus that can be as much as the retainer
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Marion Arathoon 12:56 AM | March 10,2009
The report discloses that 80% of abusive sites identified in 2007 are still active today, a signal for brandholders to take a stronger stance against fraudsters
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Marion Arathoon and Anushree Chandran 11:17 PM | March 04,2009
The study also says that the coming years will see changes in the media used by advertisers as well as the allocation of work by companies to advertising agencies
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Ad Value | Marion Arathoon 12:08 AM | March 04,2009
Several ad chiefs say they will start new revenue streams or acquire companies in fast-growing media areas
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Ad Value | Marion Arathoon 10:33 PM | February 24,2009
Click fraud varies widely from industry to industry and depends on several variables, including category of ads, number of competitors in the field, and cost per click
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Marion Arathoon and Anushree Chandran 09:29 PM | February 24,2009
Haigh of Brand Finance says Hollywood is finally recognizing that India is a low-cost and creative source of film content, causing US film studios, directors, actors and writers to beat a path to the country
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