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Business News/ Companies / Start-ups/  Motivator appoints Upali Nag as national head-insights and innovation
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Motivator appoints Upali Nag as national head-insights and innovation

Upali Nag will work out of the agency's Bengaluru office and report to V. Narayanan, chief growth officer

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Mumbai: Motivator, the fastest growing media agency in GroupM India, Tuesday appointed Upali Nag as National Head - Insights and Innovation. Nag will work out of the agency’s Bengaluru office and report to V. Narayanan, chief growth officer, the company announced.

Her new role will involve providing strategic business solutions and data-driven insights to Motivator’s growing client base besides building the business and project consulting practice. Prior to her appointment, Nag was an independent consultant to many companies

“In the last couple of years, we have been fast tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations. Upali will distinctly add value to nailing the clients’ central challenges in the context of marketing and manageable interventions. She will partner with Motivator, GroupM and WPP units to build a strategic framework to address the same. Her ability to identify and use the right lens in addressing client business issues will further fuel our performance centricity," said Rabe Iyer, MD, Motivator.

An alumnus of MICA, Ahmedabad (formerly known as Mudra Institute of Communications, Ahmedabad), Nag has been associated with companies such as Lintas, Universal McCann, Starcom Mediavest Group, Yahoo and GroupM. Brands she has worked on include TVS, Tata Tea, Himalaya Wellness, Wipro Consumer Care and SAB Miller.

“GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting, " said Nag, in a statement.

Motivator is a media agency that works with global and Indian corporates besides new tech enabled start-ups. Headquartered in Delhi, Motivator has over 60 diverse clients, and has offices in Mumbai, Bengaluru, Thrissur and Chennai.

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Published: 08 Jun 2016, 01:16 PM IST
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