Mumbai:$12.4 bn worth Toray Group of Japan made a silent entry into the lucrative Indian market through its ‘Torayvino´water purifiers.
Far away from the media glare, the Group tied-up last week in Mumbai with Kolkata-based A K Exports and Imports to distribute its products in India.
“India does not concern much about water purification and there is no such compact product like ours available in the country. This gives us enough chance to make a good business in India,” Daisuke Satou, Manager, Torayvino Export Section, told PTI.
Without using electricity, ‘Torayvino´ water purifiers employ dual filtration system. These purifiers retain the natural minerals essential for health, such as calcium and magnesium in the tap water and use hollow fibre filter that traps microscopic impurities, rust, coliform bacilli, bacteria and protozoa.
Satou said that the company manufactures 10 mn prufiers each year and enjoys the majority market share in Japan. It also sells its products in Hong Kong, Singapore, China, Taiwan and to a small extent to the US.
“In spite of all this, turnover from the purifier segment does not contribute even 1% to our Group’s total sales,” Satou said.
“India is a very important market for us. We were thinking of entering into the market for long. We sense high potential in India,” he said, but added that the company had no plans to set up any manufacturing plant in India immediately.
“The technology we use in such purifiers are really of very high-end. We have to gauge the market potential before we take a decision,” Satou said.