Hannover: The Hannover Trade Fair, Germany’s largest trade fair company, is preparing to enter India by organizing three trade fairs simultaneously at the Bangalore International Exhibition Centre in December.
Hannover Fair sources told PTI at the 2007 Hannover Industrial Fair, the world’s largest show of capital goods and technology that the company’s expansion to India was aimed at serving the trade fair needs of the dynamic Indian market. It also represented a major step in the company’s global trade fair operations.
The Hannover Fair has already been organizing successful trade fairs in overseas locations such as Shanghai, Sydney and Istanbul.
Besides the annual Hannover Industrial Fair, the company organizes at its home base here the world’s largest computer fair Cebit and about a dozen other international fairs.
The sources said that the Hannover Fair opened its first representation in India in Mumbai last month to organize the trade fairs and to coordinate its operations in the country. The new company, Hannover Fairs India Ltd., will be a fully-owned Indian subsidiary.
The three trade fairs representing the key sectors behind India’s rapidly growing economy will be held simultaneously in Bangalore from 4-7 December, which are:
* Industrial Automation India: All sectors representing automation
* Motion, Drive and Automation (MDA) India:Dedicated to power transmission and control technology
* Cemat India: Covering intra-logistics from transportation to storage and warehousing as well as packaging technology.