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Satyam mulls rebranding

Satyam mulls rebranding
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First Published: Fri, May 22 2009. 10 00 PM IST

 ‘Re-energizing programme’: Satyam’s headquarters in Hyderabad. Bharath Sai / Mint
‘Re-energizing programme’: Satyam’s headquarters in Hyderabad. Bharath Sai / Mint
Updated: Fri, May 22 2009. 10 00 PM IST
Mumbai: Satyam Computer Services Ltd has outlined four main facets of a new programme to its associates in the US, Europe and Hyderabad that includes plans to re-energize its brand.
‘Re-energizing programme’: Satyam’s headquarters in Hyderabad. Bharath Sai / Mint
It is doing a dipstick survey of customers and consultants and mulling whether to change the name and logo of the company. This process is expected to be completed in a couple of weeks.
The new board, which will have nominees of Tech Mahindra Ltd from 1 June, is likely to take this survey into consideration.
Satyam’s second focus in this programme would be to reignite growth. The company management is looking at all options to restart sales growth. It is also revamping its incentive programme. This would not only be aimed at getting new customers but also holding back old clients.
Its third focus would be to retain key talent. It would now look at adding to a list of 100 employees it has prepared at the time of selling stake to Tech Mahindra.
The company’s fourth focus would be on reviewing cost structure and liabilities. Before looking at cutting employee costs, Satyam will look at cutting overheads.
“We will try and cut costs in a less painful manner,” Vineet Nayyar, chief executive officer of Tech Mahindra, said.
The company is working with two-three models for cost-cutting, and topping the list is what it calls a virtual pool. A sabbatical policy by another name, this virtual pool would mean that employees continue to be in the rolls of the company but would be paid minimal charges. They will be called in as projects flow in.
“Excess employees could be over 10,000,” Nayyar said.
Satyam would take stock of most of these initiatives at its leadership summit in June in Hyderabad.
cnbctv18@livemint.com
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First Published: Fri, May 22 2009. 10 00 PM IST
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