Mumbai: India will become the largest direct-to-home (DTH) market in the world in terms of subscribers by 2012, overtaking the US, according to a study by Media Partners Asia (MPA).
The number of Indian DTH subscribers will reach 58 million by 2020, and 45 million by 2014 from a net installed base of 17 million in 2009, the report said.
Pay television industry sales in India are also seen growing to $12.1 billion by 2014 and 18.5 billion by 2010, it said.
Most direct-to-home (DTH) satellite pay-TV operators will start making money after 2013.
MPA projections indicate that Pay-TV penetration will grow to more than 90 percent in the long-term from 78% in 2009. Cable will retain 70% market share by 2014, falling to 64% by 2020, while DTH will scale up to almost 35% share long-term, the report said.
Total pay-TV subscription revenues in India will grow at an average annual rate of 14% over the next five years and 10% over the next decade, reaching $8 billion by 2014 and more than $12 billion by 2020.
MPA sees the total pay-TV advertising market reaching $3.2 billion in 2014 and $5.1 billion by 2020, helped by a resurgent economy, an expanded pay-TV market and growth of regional media.