Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Companies / India to be world’s biggest DTH market by 2012: study
BackBack

India to be world’s biggest DTH market by 2012: study

India to be world’s biggest DTH market by 2012: study

Premium

Mumbai: India will become the largest direct-to-home (DTH) market in the world in terms of subscribers by 2012, overtaking the US, according to a study by Media Partners Asia (MPA).

The number of Indian DTH subscribers will reach 58 million by 2020, and 45 million by 2014 from a net installed base of 17 million in 2009, the report said.

Pay television industry sales in India are also seen growing to $12.1 billion by 2014 and 18.5 billion by 2010, it said.

Most direct-to-home (DTH) satellite pay-TV operators will start making money after 2013.

MPA projections indicate that Pay-TV penetration will grow to more than 90 percent in the long-term from 78% in 2009. Cable will retain 70% market share by 2014, falling to 64% by 2020, while DTH will scale up to almost 35% share long-term, the report said.

Total pay-TV subscription revenues in India will grow at an average annual rate of 14% over the next five years and 10% over the next decade, reaching $8 billion by 2014 and more than $12 billion by 2020.

MPA sees the total pay-TV advertising market reaching $3.2 billion in 2014 and $5.1 billion by 2020, helped by a resurgent economy, an expanded pay-TV market and growth of regional media.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 21 Apr 2010, 06:53 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App

Chat with MintGenie