New Delhi: Ashok Mansukhani, the whole-time director of Hinduja Ventures Ltd (HVL) is all set to take charge as the managing director (MD) and chief executive officer (CEO) of the company. HVL is the holding company of the Hinduja Group’s media companies—IndusInd Media and Communications Ltd (IMCL) and Grant Investrade Ltd (GIL).
IMCL is the cable distribution arm of the company, while GIL operates headend-in-the-sky (HITS) platform under the brand NXT Digital.
Mansukhani will replace Tony D’Silva who has decided to move on after being associated with Hinduja group for almost five years.
D’Silva is known for conceiving and launching HITS platform for the company during his tenure in an effort “to boost the digitisation of local cable operators and multi-system operators in the country.” HITS is a satellite based system to deliver TV channels to cable operators.
“Tony D’Silva has completed his contractual period and is leaving the services of the group today. I will start looking at the matters from Wednesday, But from a digital perspective, there are two challenges industry is facing right now,” said Mansukhani, referring to the ongoing cases in the Madras high court over Trai’s tariff order and in Andhra Pradesh high court asking for a fresh stay on cable digitization deadline.
Mansukhani has been associated with Hinduja media group since November 1996 in different capacities and will take on his new role on 1 February.
Mansukhani’s appointment comes at a time when the government is in the process of completing the last phase of cable digitization and switch-off analogue signals across the country. “The roadmap for digitization is set. We are uniquely placed in the cable digitization phases to be able to offer satellite-based cable services and through head-end route,” Mansukhani said.
The phase III of cable digitization is scheduled to complete on Tuesday. As for phase IV, the government has given an extension till 31 March 2017. The Cable Television Networks (Regulation) Amendment Act, 2011 had mandated a switch over of the existing analog cable TV networks to digital addressable system (DAS) in four phases. Digital switch-over has already taken place in phase I and II areas.