Mumbai: Domestic IT company Northgate Technologies today said its subsidiary Globe7 HK has entered into partnerships with three Chinese advertising firms -- Baidu, Alimama and Allyes.
The partnerships would build mainland advertising exposure for Globe7 products -- Globe7.com, Egglad.com, Ziddu.com and Longhaier.com, Northgate Technologies said in a filing to the Bombay Stock Exchange.
The partnership with China’s largest online agency Allyes would allow the exchange of advertising on Allyes SmartTrade with Globe7’s recently launched advertising platform for the Chinese-speaking trade, it added.
“We are glad to extend our Chinese network by working with the leading advertising partners there. This will build our penetration in the country and provide our Chinese partners with a strong presence in India through our social networking sites here,” Globe7 President and CEO Clayton Haswell said.
The agreement also provides the company an advertising presence on China’s largest search engine, Baidu and on Alimama which has a dominant presence in enabling global trade with China.
Shares of the company were trading at Rs 299, down 3.02% on the BSE.