Malaysian Airlines introduces eTicketing

Malaysian Airlines introduces eTicketing
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First Published: Wed, May 30 2007. 12 46 PM IST
Updated: Wed, May 30 2007. 12 46 PM IST
New Delhi: Abacus International, Asia’s leading travel facilitator has announced that it will be the first Global Distribution System (GDS) to launch electronic ticketing (eTicketing) effective 30 May with Malaysia Airlines.
This enables Abacus’ travel agents in Malaysia and Singapore to issue eTickets on Malaysia Airlines for all domestic flights and travel between Malaysia and Singapore on or after 15 July 2007.
Abacus International Vice President of Airline Marketing and North Asia, Mr Patrick Lai said, “Abacus is delighted to be the first GDS to enable ET on Malaysian Airlines and to support its progress towards achieving International Air Transport Association (IATA)’s target of 100% eTicketing for the industry by end-2007.”
He said that effective immediately, travel agents in Malaysia and Singapore will now be able to leverage their distribution network and enjoy the flexibility and convenience of paperless ticketing.
As of April 2007, the level of airline tickets issued as electronic tickets by Abacus had reached around 63%. This is likely to increase in coming months as more airlines are pushed to meet IATA’s deadline as part of its “Simplifying the Business” initiatives. These would increase efficiency and generate industry savings of $6.5 bn (Rs 2600 crore) every year. With Malaysia Airlines on board, more than 90% of all Abacus tickets are now ET-ready.
Malaysia Airlines’ Senior General Manager Transition Management, Dr Amin Khan said, “Implementation of eTicketing with our GDS partners is a crucial component towards increasing our eTicketing penetration. We are pleased to engage Abacus as our first GDS partner. This cutover represents another milestone under our Passenger Services System initiative to simplify our customers’ travelling experience.”
Malaysia’s travel agents are enthusiastic about the prospect of going paperless. Mr PJ Martin, Assistant General Manager, HRG Malaysia from Sime Darby Travel Sdn Bhd said, “E-tickets are not only more secure and convenient for customers, but they also offer substantial cost benefits in terms of delivery and time management. Within Asia’s competitive travel marketplace, cost-efficiencies will go a long way towards enhancing content offerings to enable staff to provide personalized services to customers.”
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First Published: Wed, May 30 2007. 12 46 PM IST
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