New Delhi: Maruti Suzuki India’s efforts to push sales of multi-purpose vehicle ‘Versa´ received a boost by way of an order from multinational fleet operator Orix for 300 units, estimated to be worth over Rs10 crore.
According to sources, Orix had approached Maruti Suzuki India (MSI) for a customized version of Versa, which it intends to run as radio taxis in Delhi.
“The seven seater vehicle to be delivered to Orix will be called ‘Versa OX´ and will see changes in the interiors such as seating arrangements with more plush upholstery,” a source said.
The order comes at a time when MSI is mulling over bringing in changes to Versa to make it a volume driver.
If the concept of making the Versa more suitable for fleet operators, as it has done for Orix, catches on, MSI may even look at coming out with a completely new version of the vehicle.
Versa, which was launched in 2001 dubbed as India’s first luxury MPV, failed to however meet with much success by Maruti’s own high standards.
The company had roped in Amitabh and Abhishek Bachchan to promote the product and in 2004, it brought in the five-seater variant of the Versa. Maybe this new version where it will be converted into a radio taxi, may give it the requisite push that it has needed.