New Delhi: VIP Industries’ promoted Aristocrat Luggage on Monday said it has roped in Bollywood actor Bipasha Basu as its brand ambassador.
As part of her role, Basu will help the company in enhancing the brand’s aspiration value through its advertising campaign, Aristocrat said in a statement.
“Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. Basu will play a key role in the brand and product communication in print and outdoor media and will also feature in promotions and merchandise that have been planned for it,” VIP Industries managing director Sudhir Jatia said.
Aristocrat has been operating for more than 25 years and offers over 100 products of hard and soft luggage.