New Delhi: Mahindra and Mahindra (M&M) and Bajaj Auto have topped the ranking chart by delivering maximum dealer satisfaction in cars and utility vehicles in four-wheeler category and two-wheeler segment respectively, leaving the domestic and international competitors behind.
According to the findings of the ‘Dealer Satisfaction Study’ released on 21 March by market information provider TNS, M&M dealers are the most satisfied among all the passenger cars and UV dealers in the four-wheeler category and Bajaj tops the list in the two-wheeler category.
“For the first time, home-grown Indian companies have displaced the multinational automotive companies from the top, ever since 2002. This is a reflection of progress made by Indian manufacturers in developing a strategy to keep their dealers motivated,” TNS Automotive senior vice-president Pradeep Saxena said in a statement.
The study covered the responses of more than 900 automotive dealers across the country in areas like product performance, sales and marketing, after sales and overall manufacturer relationships with dealers.
The enhanced satisfaction of Mahindra dealership is also driven by the new recent alliances that are propelling the company in the league of passenger car business. For Bajaj, the performance of all the recently launched models has spurred a buoyant mood among their dealers.
Timely delivery, fairness of contribution in joint advertising, implementation of dealer suggestions, empowerment and fairness of dealer staff were the areas in where Mahindra leads, the statement said.
While, Bajaj stands out in openness to dealer suggestions, understanding of the competitive scenario, concern for dealer profitability and willingness to resolve dealers’ grievances.