New Delhi: Tata Teleservices Ltd, India’s sixth ranked mobile phone firm by customers, could launch its GSM-based phone services by the end of May, according to a senior executive at the phone services firm.
“We will launch our GSM services in the next few weeks,” Anil Sardana, chief executive of Tata Teleservices said after a press conference. “We will start roll out in the southern part of the country after which we will move to the east and eventually the rest of the country.”
The firm has been allocated 4.4 MHz of GSM spectrum in all the telecom service areas or circles in the country except Delhi. GSM is short for global system for mobile communications, a personal wireless communication standard that runs networks serving over three among India’s four mobile phone customers.
The Tata group run mobile service company, in which Japanese mobile services firm NTT DoCoMo Ltd has a 26% stake, plans to spend $2 billion to set up GSM phone services, adding to its CDMA (code division multiple access, a rival standard to GSM) networks.
The GSM services and the CDMA service will have two separate brands with the new service aimed at niche subscribers. The GSM services will come with services bundled to the certain requirements of that particular niche user, said Lloyd Mathias, chief marketing officer, Tata Teleservices, elaborating on the marketing plans of the telco.
The firm also plans to leverage the data services abilities of NTT DoCoMo, which uses proprietary network technology, in order to differentiate its GSM services offerings. “But they require a lot more technology savvyness and require different network specifications so we will need to customize them before we can offer them to our market,” Mathias said.