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BenQ India targets $100 mn revenue by 2010

BenQ India targets $100 mn revenue by 2010
PTI
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First Published: Wed, Sep 09 2009. 06 11 PM IST
Updated: Wed, Sep 09 2009. 06 11 PM IST
Chennai: Taiwan-based digital device maker BenQ India is hoping to achieve a revenue of $80-100 million by 2010, a top company official said on Wednesday.
The company achieved a turnover of $25 million in 2008 and aims to achieve $40 million by this year end.
“By 2010, we are expecting to reach $80-100 million,” said BenQ India director Max Hsu.
He said for this purpose the company has proposed to increase its dealership networks and also to set up more shop-in-shops in the country as part of building up their brand. “It will be a small place inside a shop where our products will be displayed.About 75 shop-in-shops are proposed to be set up this year and by next year about 200,he said.
The company had signed an agreement with Redington India for distribution about four months back and before that they had agreement with Neoteric for distribution of products.
The company had a market share of 15% overall in the LCD monitor market (in India), he said.
The company, which made its entry into consumer electronic segment in India on 27 August this year, currently offers various products including LCD Television sets, laptops, all-in-one personal computers and mini-projectors.
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First Published: Wed, Sep 09 2009. 06 11 PM IST