Beer major SABMiller joins India’s Water4Crops project

SABMiller intends to explore the use of treated waste-water to increase agricultural productivity in India
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First Published: Wed, Feb 06 2013. 12 44 PM IST
The four-year Indo-European collaborative project is co-funded by the department of biotechnology, Government of India and the European commission with a total funding of €12 million. Photo: AFP
The four-year Indo-European collaborative project is co-funded by the department of biotechnology, Government of India and the European commission with a total funding of €12 million. Photo: AFP
Mumbai: SABMiller, one of the world’s largest brewers, said on Tuesday that it was joining the Indian consortium led by the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) to explore the use of treated waste-water to increase agricultural productivity in the country.
The project, titled ‘Water4Crops-India,’ is a mirror of the European Union’s Water4Crops project consortium led by the Istituto di Ricerca Sulle Acque-Consiglio Nazionale delle Ricerche (IRSA-CNR). The four-year Indo-European collaborative project is co-funded by the department of biotechnology, Government of India and the European commission with a total funding of €12 million.
“In addition to our on-going efforts to reduce, use, reuse and recycle water within our own breweries, we now seek to protect and redistribute water through our value chains,” said Meenakshi Sharma, SABMiller India vice-president of sustainability and communications, in a statement on Tuesday.
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First Published: Wed, Feb 06 2013. 12 44 PM IST
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