Mumbai: Mahindra & Mahindra (M&M), India’s market leader in utility vehicles on Tuesday announced the launch of 4X4 off-roader the Thar CRDe, in India.
Thar CRDe 4x4 BS IV variant priced at Rs5.99 lakh (ex-showroom Delhi) and Thar DI BS III variant priced at Rs4.47 lakh (ex-showroom Jaipur).
The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011, M&M’s chief executive, Automotive Division, Rajesh Jejurikar told reporters here.
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India.
“Having realised the potential of this emerging segment of off-road enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for,” Jejurikar said.
The much awaited 4x4 off-roader is being launched in India and is targeted at the off-roading enthusiasts, retro look seekers & people wanting to make a unique style statement.
The company has spent Rs 5 crore for development of the Thar and it will be distributed through 200 outlets across the country, Jejurikar said.
Consumers today are looking for a different lifestyle, as they seek adventure and a fun experience which the Thar will offer. With the retro look back in vogue, the Thar is all set to chart a new terrain in the Indian automobile industry.
“The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe’s tough rigid ladder frame chassis has been optimised to enable crisp handling. Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling,” M&M’s chief executive, TPDS, Rajan Wadhera said.
The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options.