New Delhi: US-based designer kitchen and bath products manufacturer Kohler is expanding its presence in India by setting up a production facility in Gujarat at an investment of around Rs 900 crore.
“We are setting up a production plant in Baroda and Gujarat with an investment of Rs 900 crore, which is expected to be operational in the next 18 months,” Kohler India Vice President and Commercial Director Sharad Mathur said.
The plant would be one of the biggest in Asia and will help the company cut costs and become a big player in the Indian market. The company also plans to emerge as the market leader within the next seven years.
They plan to open 70 stores by December this year in cities like Mumbai, Hyderabad, Bangalore and some smaller metros.
Currently, the firm has 41 franchisee stores across the country, of which four are in the NCR region. A new store was inaugurated in Gurgaon on 8 May.
Kohler, one of the oldest family-owned companies in the US, forayed in India in May 2006 targeting the middle and higher sections of the society. Presently, the products are designed in the US and Europe and some designs are customized to suit the Indian requirements.
“India is a great market which provides a lot of opportunity to sell and eventually, we also plan to get our products designed in India,” Kohler Co Senior Vice President Human Resources Laura E Kohler said.
The product-line offered by the company in the bathroom segment include toilets, lavatories, faucets, bathtubs, whirlpools, showers and others with designs and trends prevalent internationally.