New Delhi: Fast food chain McDonald’s on Sunday said it plans to bring its globally renowned McCafe, the chain of coffee shop within its outlets, into India by 2012.
The move is aimed at tapping the estimated over Rs1,000 crore organised retail coffee chain market.
“The plans for introducing McCafe are in the drawing board right now. It will take one-and-a-half to two years to implement the idea,” a company spokesperson told PTI.
Under McCafe, the company will create a space within its existing outlets and sell coffee.
The McCafe concept was started in Australia in 1993, and gradually expanded across markets. Today it is estimated that there are over 1,300 such outlets in the world.
“In India, the coffee chain market is over Rs1,000 crore and it is a good market for us,” the official said.
The company plans to introduce McCafe across the country in a phased manner, starting from the metros.
McDonald’s, which currently has 177 outlets across India, said it is also planning to introduce its breakfast menu to another 15-20 stores by August this year.
It had recently started its breakfast concept in six outlets in Delhi and National Capital Region.
“We have recently introduced breakfast system in our outlets. We have got a huge response and we plan to expand and take it to the rest of the outlets as well,” he said.
The company had earlier announced that it will invest around Rs100 crore this year on setting up another 40-45 outlets across the country.