Even as the global auto industry struggled in the wake of the economic slump, it bounced back in India, with passenger car sales rising a sharp 40% from December 2008 to December 2009, a trend that has continued since then. Alongside this, the decisions of car buyers in India have been increasingly influenced by the Internet.
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As a report by digital marketing agency webchutney makes clear, Internet usage is no longer limited to the urban Indian any more. The medium is fast overtaking traditional media such as television and newspapers, at least when it comes to consumers choosing their set of wheels, mainly because the Web offers a consumer-to-consumer model compared with the older the marketeer-to-consumer template. Add to that the power of unlimited comparisons and user feedback.