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Reliance plans own brand of consumer electronics

Reliance plans own brand of consumer electronics
PTI
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First Published: Tue, Apr 24 2007. 01 54 PM IST
Updated: Tue, Apr 24 2007. 01 54 PM IST
New Delhi: Reliance Retail, the subsidiary of petrochemicals giant Reliance Industries, will soon launch its own label of consumer electronics goods to complement its retail appliance stores - Reliance Digital - for tapping the country’s 5.6 billion dollar durables market.
The company would be investing over Rs 1,000 crore over the next 3-4 years for setting up 150 such stores, the first of which was unveiled in the National Capital Region today.
“Reliance will come out with its private label of consumer durables products... that is definitely in the strategy after we open 4-5 stores,” Reliance Retail Ltd President and Chief Executive (Consumer Durables, IT and Telecom) Ajay Baijal told PTI here.
Reliance Digital stores would sell everything from TV sets, home theatre, refrigerator, cooking range, dishwasher to computers and mobile phones from across brands.
“The stores, typically spread over 15,000-30,000 sq.ft, will have a wide assortment of products to cater to the tastes and requirement of customers,” Baijal said.
The domestic consumer electronics market, which is expanding by 10 % annually, is dominated by South Korean brands such LG and Samsung and Japan’s Sony. But they have tough competition from homegrown names like Videocon and BPL.
The first store, located at Shipra Mall in Ghaziabad, would be followed by another pilot outlet in NCR and 3-4 more in the country’s south in the coming days.
Baijal said the stores, which would be set up at an investment of Rs 4-7 crore each, would also offer post-sales services.
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First Published: Tue, Apr 24 2007. 01 54 PM IST
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