London:The International Cricket Council (ICC) has begun legal proceedings against news channels in India for breaches of broadcasting guidelines during the Cricket World Cup.
ICC said it decided to start an action against the companies involved after failing to get assurances the breaches would stop from broadcast and media officials.
Those guidelines were breached on several occasions, particularly in respect to the blatant commercialization of ICC World Cup footage and proprietary data by certain news broadcaster, ICC chief executive officer Haroon Lorgat said in a statement, without giving specific details of the violations.
Cricket’s ruling body said it would seek to recover damages through the courts in India rather than bar the stations from Friday’s final match between India and Sri Lanka.
“In the interest of the event, we have agreed to reinstate their accreditation for the final match of this hugely successful World Cup,” Lorgat said.
“However, following a number of written warnings to the channels concerned, it is now time for the ICC to act through the courts,” he added.