Hike partners with Ola to let users book taxis from its app
New Delhi: Hike has partnered with cab service Ola to allow its users to book taxis from within the messaging app. The service will go live on Wednesday.
The integration is in line with Hike’s strategy to offer services that users can access natively and pay through Hike’s own payments platform.
The Kavin Mittal-led messenger introduced a UPI-based (Universal Payments Interface) payments service and mobile wallet last June.
“We are delighted to partner with Ola to bring taxi and auto bookings to our users on Hike, a first in a messaging app in India. We’ve made the experience incredibly simple with no need for a login and payments available through the Hike wallet. We’re really excited by the potential of this,” Mittal said in a statement Tuesday.
Hike users will be able to choose from Ola’s various cab offerings—Micro, Prime, Lux and even Ola Auto—and have the ability to set pickup and drop location, track their ride and access the driver’s details through the Hike app.
While the two companies did not reveal details of the financial arrangement, the partnership is likely based on a revenue-sharing agreement where Ola will pay a certain percentage of the booking amount on every cab request received through Hike.
“Customers feel the need to be in control of services which make their lives simpler and convenient. Innovations including strategic partnerships play a very crucial role in this process. Our partnership with Hike has been specially designed to ensure that the best and the most relevant experience is delivered to our users,” Ola co-founder and chief executive Bhavish Aggarwal said.
Cab booking is one of the many use cases Hike offers to its users. It already has bus ticket bookings and a facility to pay for everyday utilities like mobile, electricity, gas, landline and DTH (direct to home).
The services have helped Hike increase adoption for its payments facility, which initially grew on the back of peer-to-peer transactions. In December, Hike said its platform was facilitating 10 million monthly transactions.
Counted among unicorns—companies that are valued upward of $1 billion—Hike has received over 100 million downloads since it started out in 2012. It raised $175 million led by Tencent and Foxconn in its last funding round in August 2016.
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