Coimbatore: As part of its commitment to offer Small and Medium Business (SMB) segments’ better access to IT solutions, Microsoft India has expanded its distributor network by creating new sub-distributor network in Coimbatore and in 32 other Indian cities.
Operating on a hub and spoke model, this has the capacity to support over 1,800 to 3,500 additional business partners and through this the company hopes to further expand its SMB partner community in India, S Karthikeyan, who has been appointed as sub-distributor here, said in a release.
The four million SMBs in India represented 99% of business and were responsible for generating 50% of the country’s GDP, he added.
Microsoft is now present in 16 cities across the country, reaching out to over 200 towns, Rajeev Mittal, group director, SME, Microsoft India, said.
The economic downturn has brought an additional problem of increasing credit crunch. With the new model, the partners can look for support from the sub-distributors for help with understanding Microsoft policies and products, supply as well as credit, Mittal said.