New Delhi: In order to provide brand protection and curb duplication of products, IT, pharma, electronics, telecom and electrical goods manufacturing giants are approaching private detectives to safeguard them against Intellectual Property Rights (IPR) violation.
“A number of global firms have approached us seeking help to stop IPR infringement. Companies are really taking the issue seriously. We expect number to grow further,” said Kunwar Vikram Singh, President, Association of Private Detectives of India.
To strictly deal with such “modern crimes” they have formed a separate wing of professionals including former officers from intelligence agencies. “We have qualified and efficient hands from all the sectors like automobile, electrical, electronics, medical and ITES. They are an excellent mix of technology and investigation skills,” said Singh.
“We receive number of complaints related to copying. From tea brands to fashion apparels all are harmed by this. We are contacted by known fashion designers also. Some of whom have formally lodged complaint and requested us to probe the matter,” he said.
However, police is also involved in the task. “After thorough probe on the complaints, we approach local police to help us in nabbing the culprits,” he said.
Private detectives say that their services for probing such crimes does not come cheap. “It is very hi-tech job that requires skilled manpower. We charge Rs40,000 for the job,” Sanjay Singh, Chairman of Indian Detective Agency, said, adding that the charges vary with the quantum of work.
“Surprisingly, India is now the latest target. We have a number of marginalised people living in our country who prefer cheap goods. This has become one of the major causes behind promotion of counterfeiting of products,” Singh adds.
Detective agencies have also been approached by national and international industry associations to extend help for safeguarding their products.
“Every year we attend a lot of national and international seminars organised by confederation of industries. They are really worried about protecting their brands,” he said.
As per an on-going study commissioned by the Ministry of Human Resource Development, Government of India, the estimated losses due to piracy in Motion pictures is 7.3%, Sound Recordings and Musical Compositions 24.5%, Books 21% and the highest is in Software domain reaching 292.8%.
While recent trend of piracy has badly affected Indian film and musical industry, we are doing our best to bring this fake business to end, he added.
“Earlier, under the aegis of Indian Fans Manufacturing Association I was really surprised to note this trend. We found that there were small manufacturing units who were producing number of duplicate fans by cleverly copying company’s name. Unfortunately, their products were being sold at the price of original ones,” said a former member of Indian Fans Manufacturing Union, on condition of anonymity.