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FritoLays expects double-digit growth, launches 4 new flavours

FritoLays expects double-digit growth, launches 4 new flavours
PTI
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First Published: Tue, May 04 2010. 06 17 PM IST
Updated: Tue, May 04 2010. 06 17 PM IST
Mumbai: Even as the strong global sales of PepsiCo Inc’s snacks and drinks helped its profit go up by 26%, its Indian arm also expects a double-digit growth this year, a senior company official said on Tuesday.
“We (FritoLay India) expect a double-digit growth this year. We have already test-marketed some new flavours this season and the products are getting a good response. The products have already hit the market,” PepsiCo India Director Marketing (FritoLay India) Deepika Warrier told PTI here.
The company on Tuesday formally launched its four new flavours — Mastana Mango, Tangy Twist, Hip Hop Honet and Chilly and Cheesy Mexicana. The flavours are the result of a 10-month long campaign carried out by PepsiCo in which it had sought ideas from the common man.
The firm, through its Give Us Your Dillicious Flavour campaign, got 1.3 million ideas from across the country of which it shortlisted four participants, who bagged a Rs5 lakh cash prize for their ‘delicious´ ideas, she said.
However, the company would be choosing the best flavour among the four that will be piloted for the next two months, and the winner would get a prize money of Rs50 lakh and one per cent royalty of the sales revenue.
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First Published: Tue, May 04 2010. 06 17 PM IST
More Topics: Fritolays | Chips | Flavours | Growth | Cash prize |