Chennai: The recently revived Tamil Nadu Arasu Cable Corp. Ltd, which launched services on 2 September in all districts of the state except the capital Chennai, has added an array of pay channels that don’t include those of Sun TV.
Chief minister J. Jaylalithaa announced the revival of Arasu in June in a bid to break the near monopoly of Sun TV Network Ltd’s Sun Cable Vision (previously Sumangali Cable Vision) in Tamil Nadu.
Arasu, which offers 90 channels for Rs 70, has added nearly 20 pay channels, including Vijay TV, ESPN, Animal Planet and HBO at no additional cost.
The company was started by Jayalalithaa’s political rival M. Karunanidhi in 2008 following a clash with his grand-nephews — former textile minister, Dayanidhi Maran, and brother Kalanithi Maran, owner of the Sun Group of companies. Once the fued was settled, the company became inactive.
The revived Arasu had been criticised for not including popular channels in its package, with cable operators having a hard time convincing customers to subscribe to it.
Arasu managing director M. Jayaraman said over the phone that talks will continue with Sun TV and Raj TV, the key channels yet to be added to the offering, and that a decision will be announced soon.