Mobile phone manufacturer Sony Ericsson Mobile Communications plans to increase its presence in the country’s growing entry-level segment with the launch of four colour-screen phones in the Rs5,000-6,000 price band this April. The phones will come loaded with features such as FM radio and camera.
The new models will not be from the company’s manufacturing operation in Chennai that Sony Ericsson, the world’s fourth-largest phone maker, announced last month, the company’s India general manager Sudhin Mathur said.
Sony Ericsson will target smaller cities and towns with its new products to attract first-time consumers, Mathur said.
“If you want to compete in India, you have to have to be in the lower segment — that’s where the volumes are,” said Alok Shende, director, ICT Practice, Frost & Sullivan India.
“Plus there is a continuous downward direction as far as features are concerned—polyphonic ringtones, colour screen, radio... all these are coming to lower-end phones.”