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Emami targets Rs200 cr sales from winter-care brands

Emami targets Rs200 cr sales from winter-care brands
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First Published: Wed, Nov 12 2008. 03 11 PM IST
Updated: Wed, Nov 12 2008. 03 11 PM IST
PTI
New Delhi: FMCG major Emami is today said it is eyeing sales worth Rs200 crore in the current fiscal from its winter-care product segment as expands its portfolio.
The company, which is launching a host of new products in the winter-care range, will invest about Rs60-80 crore on advertising and promotions of the new brands.
“We are looking at a sales target of Rs200 crore from our winter products. Last year, we saw sales of about Rs150 crore,” Emami Director Aditya Agarwal told PTI.
The Kolkata-based firm is launching new products like Emami Vasocare (petroleum jelly), Emami Pure Skin (glycerine soap), vaporubs and lozenges to boost sales in the November to January period, besides the already existing brands like Boroplus and Sona Chandi Chyawanprash.
“Emami will invest about Rs60-80 crore on advertising and promotions for its brands. We would be reaching out to almost 15 lakh households pan India through door-to-door activities and promotions,” Agarwal said.
The company will roll out nationally its over the counter segment ‘Sardi Ja´ Cough Syrup.
Emami would also give a face-lift to its product packaging and has hired UK-based Evolve Creative for giving design to its Chyawanprash, pain relief ointment and cold cream.
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First Published: Wed, Nov 12 2008. 03 11 PM IST