New York: NBC Universal Inc. plans to expand its international cable programming in a bid to double its revenue from the division over the next few years.
NBC, majority owned by General Electric Co., will launch 20 additional cable channels in nearly two dozen new markets, including fast-growing countries in Asia, Latin America and Eastern Europe.
The cable expansion highlights efforts by Jeff Zucker, NBC’s new chief executive, to make international growth a priority for the media giant.
International operations that includes content from the NBC network and Universal Pictures films generated less than 20% of the company’s total revenue last year.
The overseas expansion plan includes launching existing NBC cable networks, including Sci Fi Channel and the horror-and-crime themed 13th Street, for the first time in new markets across Asia, Eastern Europe, Russia and India, NBC said on 4 April.
In the U.S., NBC operates cable channels including USA Network, Bravo, CNBC, SciFi Channel and MSNBC.
Shira Ovide is a correspondent of Dow Jones Newswires