Mint Quiz # 34

Mint Quiz # 34
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First Published: Sat, Feb 09 2008. 12 15 AM IST
Updated: Sat, Feb 09 2008. 12 15 AM IST
Welcome to Mint’s Question of Answers—the business quiz with a difference. This quiz is based on our belief of why quizzing is fun—that the answer to every question can be worked out from clues inherent in the question. Mint hopes this quiz will introduce young people to business and economics, and their role in everyday life. Each edition of the quiz will feature questions on three themes—today’s questions are on Logos, Newspapers and Marketing terms for generations and demographic groups.
Logos
1. This logo was designed by a graphic design student in 1971. A faculty member asked the student to help him with some work for his new sportswear company. Of the various choices, the teacher picked one, saying: “I don’t love it, but it’ll grow on me.” Which logo?
2. In the MGM logo, the words Ars Gratia Artis are written around a lion. What do these words mean?
3. This image first appeared as a hood ornament in the early 1930s on both cars and trucks, and was not specifically associated with any firm. This ornament symbolized strength and power, particularly for trucks. When Chrysler introduced a truck line in 1981 that shared its name with the animal depicted in this image, it was adopted as the logo of this brand. Which brand is this?
Newspapers
4. The logo/masthead of this newspaper depicts Kamadhenu, the divine cow, representing prosperity, and Airavatham, the divine elephant, representing strength, both bracketing a shield that rests on a lotus. The shield bears an outline map of India with a conch in the centre, with blades of grass sprouting on either side of the crest. Which newspaper?
5. The Bombay____and Journal of Commerce was founded by a British syndicate of 11 firms, a doctor and two barristers. Absorbing The Bombay Standard in December 1859, and The Telegraph and Courier in June 1861, it finally took its present name in September that year. How do we know this newspaper now?
Terms for generations and demographic groups
6. This term, used frequently in marketing, is used to describe people born between 1946 and 1964. The term comes from the fact that the US and UK experienced an unusual spike in birth rates after World War II. Which term?
7. This term is used to describe people born in the 1960s and the 1970s. A part of this term refers to the fact that this generation had a “lack of a defining social identity”. Which term?
8. This term refers to the period between the end of World War I and the Great Depression, characterized by a decline in traditional American values and soaring of the American stock market. What term?
Answers
1. Swoosh, of Nike
2. Art for art’s sake
3. Dodge
4. The Hindu
5. The Times of India
6. Baby Broomers
7. Generation X
8. Jazz age
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First Published: Sat, Feb 09 2008. 12 15 AM IST