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Coke’s new head must lead from the front

Coke’s new head must lead from the front
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First Published: Fri, Dec 07 2007. 11 39 PM IST

Right guy: Coca-Cola Co.’s CEO designate Muhtar Kent.
Right guy: Coca-Cola Co.’s CEO designate Muhtar Kent.
The fizz is back at Coca-Cola Co. After years of languishing, Coke shares have surged 33% this year.
With an extensive international pedigree and a willingness to make bold deals, Muhtar Kent looks like the right guy to help keep the momentum going. Coke shares may no longer be a bargain, but they remain a safe bet in an uncertain economic environment.
Coke now generates nearly three-quarters of its revenue and operating profit from foreign markets. That plays directly to Turkey-born Kent’s strengths.
Right guy: Coca-Cola Co.’s CEO designate Muhtar Kent.
Kent held various positions in Coke’s European operations and served as president of Coke’s international arm. Kent has shown a willingness to make the sort of aggressive acquisitions needed to fuel future growth. He spearheaded Coke’s $4.1 billion (Rs16,154 crore) purchase of Glacéau in May—its largest ever.
Plenty of work still remains. Catering to increasing taste for non-carbonated beverages in developed markets and sustaining strong growth in key foreign markets remains at the top of the list. The company also needs to continue to improve its relationships with bottlers, especially Coca-Cola Enterprises.
Coke shares have also been helped by factors beyond the company’s control—strong investor appetite for defensive stocks and the weak dollar, which boosts the value of earnings generated overseas.
Kent will need to articulate a clear vision of how he plans to unlock value in without such macroeconomic tailwinds. Coke shares, which of late have been trading at $63, are no longer a bargain at 21 times 2008 earnings.
Nor is it a rollicking growth story. Still, Goldman Sachs Group Inc. estimates that Coke can deliver consistent 11-12% annualized earnings growth over the next three-five years. With the prospect of recession, or at least slower economic growth looming on the horizon, that may be a lot more exciting for investors than it sounds at first blush.
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First Published: Fri, Dec 07 2007. 11 39 PM IST