Royal Enfield to launch 2 bikes; ramp up capacity by 35%

Royal Enfield to launch 2 bikes; ramp up capacity by 35%
PTI
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First Published: Fri, Jun 12 2009. 05 46 PM IST
Updated: Fri, Jun 12 2009. 05 46 PM IST
New Delhi: Heavy-weight motorbike maker Royal Enfield today said that it will launch two models by early next year and plans to expand its overall production capacity by over 35% by 2010.
“We have plans, we have enough engine platforms for bringing in new models. We will be launching two more models by the end of this year or early next year,” Royal Enfield divisional general manager (sales and marketing) Shaji Koshy said.
At present, the company is evaluating possibilities for launching the two bikes with two different engines, twinspark 350cc and 500cc engine with EFI technology, he added.
The company is also increasing its production capacity to 60,000 units per annum by 2010 from the existing 44,000 bikes a year at its facility in Chennai.
Koshy, however, declined to disclose whether the new models would be exclusively for the domestic market or for exports, saying the company would decide at the time of the launch.
“On an average, our bikes are on one month waiting period.To counter this problem, we are increasing our capacities every year.This year, it will reach 50,000 units and we will ramp it up to 60,000 units by next year,” Koshy said, adding the company would invest Rs25 crore in enhancing capacities and launching new products by 2010.
“In the last financial year, we sold 44,648 units in the domestic market. From this year, we have adopted the calender year as our financial year and we are expecting our sales to cross 50,000 units by December, 2009,” he said.
Besides, the company would add 10 dealers to its network of 148 dealerships across the country by 2009.
Koshy said Royal Enfield would also upgrade the existing 148 dealerships at par with its exclusive 10 brand stores.
The company will flag-off its six-year old bike rally — Himalayan Odyssey — on Saturday from the national capital, Delhi. It is also starting three more bike rallies — Rajasthan Odyssey, Nepal Odyssey and Southern Odyssey — from this year.
“The fortnight-long Himalayan Odyssey has 62 participants this time, up from last year’s 50. Participants are in the age group of 22-55 years,” Koshy said.
Royal Enfield currently sells five products in the domestic market — Bullet 350, Electra in both 4-speed and 5-speed, Machismo 350, Machismo 500 and Thunderbird Twinspark. It also produces Bullet Classic 500 with EFI engine exclusively for the overseas markets, including Germany, the UK and the US.
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First Published: Fri, Jun 12 2009. 05 46 PM IST
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