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Amrapali breaks new ground

Amrapali breaks new ground
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First Published: Tue, Nov 29 2011. 11 46 PM IST

New entrant: The Amrapali stall at London’s Harrod’s department store. Amrapali
New entrant: The Amrapali stall at London’s Harrod’s department store. Amrapali
Updated: Tue, Nov 29 2011. 11 46 PM IST
On 8 November, Amrapali became the first Indian jewellery brand to share space in the Fine Jewellery Room at London’s iconic Harrod’s department store. The brand will now occupy a point of sale on the department’s ground floor, along with names such as Alexander McQueen, Roberto Cavalli, Vivienne Westwood and Atelier Swarovski.
New entrant: The Amrapali stall at London’s Harrod’s department store. Amrapali
The brand, established in Jaipur in 1978 by co-founders Rajesh Ajmera and Rajiv Arora, will now have three retailing locations in London. Besides Harrod’s, the brand features in the Liberty department store at Regent Street and a newly renovated Amrapali Emporium at Beauchamp Place.
Heavily inspired by traditional Indian jewellery, Amrapali’s collections include “Studded Victorian” and “Jadau” in gold, accessories in silver, and a range of gifts.
Harrod’s, since its opening in 1834, is widely considered one of the world’s greatest retailing locations with a history encompassing highprofile owners, celebrity clients and an exhaustive range of merchandise from rocks and minerals to pets.
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First Published: Tue, Nov 29 2011. 11 46 PM IST