On 8 November, Amrapali became the first Indian jewellery brand to share space in the Fine Jewellery Room at London’s iconic Harrod’s department store. The brand will now occupy a point of sale on the department’s ground floor, along with names such as Alexander McQueen, Roberto Cavalli, Vivienne Westwood and Atelier Swarovski.
The brand, established in Jaipur in 1978 by co-founders Rajesh Ajmera and Rajiv Arora, will now have three retailing locations in London. Besides Harrod’s, the brand features in the Liberty department store at Regent Street and a newly renovated Amrapali Emporium at Beauchamp Place.
New entrant: The Amrapali stall at London’s Harrod’s department store. Amrapali
Heavily inspired by traditional Indian jewellery, Amrapali’s collections include “Studded Victorian” and “Jadau” in gold, accessories in silver, and a range of gifts.
Harrod’s, since its opening in 1834, is widely considered one of the world’s greatest retailing locations with a history encompassing highprofile owners, celebrity clients and an exhaustive range of merchandise from rocks and minerals to pets.