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Emami eyes revenues of Rs 400-500 mn from new skincare range

Emami eyes revenues of Rs 400-500 mn from new skincare range
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First Published: Tue, Apr 12 2011. 03 59 PM IST
Updated: Tue, Apr 12 2011. 03 59 PM IST
Mumbai: Personal care products maker Emami Ltd is targeting revenues worth Rs 400-500 million from a new range of skin-care products in the current fiscal year, a senior official said on Tuesday.
“We plan to launch a new range of skin-care products around May. These will use the multi-plant stem cell technology and will be sold under the brand name Pure Skin,” director Priti. A. Sureka told reporters.
The company has signed an agreement with Mibelle Biochemistry of Switzerland for the exclusive India rights of this skin technology for a period of up to 4 years.
Emami, which plans to launch the products in the mass segment, also plans to spend Rs 200 million as advertising and promotional expenditure for the products, Sureka said.
The skin-care market in India is valued at Rs 5000 crore, growing at a rate of 15%, according to research firm AC Neilsen.
Emami’s flagship brands include ‘Fair and Handsome’, ‘Navratna Oil’, ‘Boroplus’ and ‘Sonachandi Chyawanprash’.
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First Published: Tue, Apr 12 2011. 03 59 PM IST