Honda to exit geared scooter segment in India

Honda to exit geared scooter segment in India
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First Published: Fri, Mar 27 2009. 02 30 PM IST
Updated: Fri, Mar 27 2009. 02 30 PM IST
New Delhi: Japanese two-wheeler major Honda on Friday said it will exit the geared scooter market in India and phase out its 150 cc model — Eterno — as the company plans to focus on the gearless segment.
Honda Motorcycle & Scooter India (HMSI), the fully owned Indian subsidiary of the Japanese firm, on Friday launched a new version of its gearless scooter Activa, priced at Rs39,800 (ex-showroom, Delhi).
“We will stop producing Eterno. We will not stay in this segment (geared scooter). Eterno will be phased out,” HMSI president and CEO Shinji Aoyama said here.
The company would focus on gearless scooters in the future and with the launch of the new Activa, HMSI is looking at a total of 18% growth in its two-wheeler sales in the next fiscal, 2009-10.
Eterno was selling only about 40,000 units a year, which was very small, Aoyama said.
Asked if the company would bring in a new model to fill the vacuum after withdrawal of Eterno from the market, Aoyama said: “We will surely compensate with a substitute, but at the moment the new Activa is enough to take the challenge as it will give 15% increased mileage.”
Besides, HMSI is expecting to record 17% growth in the current financial year with a total sales of 10.6 lakh units.
“The Indian two-wheeler market witnessed a growth of 5% in the current fiscal, whereas HMSI grew by about 17% in the same period and we expect to keep this momentum,“ Aoyama said.
“For the next fiscal, 2009-10, we have set a sales target of 12.5 lakh units in the Indian market, of which 7.4 lakh will be scooters and 5.1 lakh will be motorcycles,” Aoyama said.
Talking about the new 110cc Activa, Aoyama said the company had developed the model keeping in mind the changing needs of Indian customers.
“We are aiming at further expansion of scooter market with new Activa and have set challenging plan to sell 5.5 lakh new Activa in 2009-10,” HMSI Head (Sales and Marketing) N K Rattan said.
Rattan said the company will increase add new 100 outlets in the next fiscal to take the total to 750.
Earlier HMSI had said it would invest Rs300 crore in the next three years for expanding its production capacities, besides launching new models.
The company, which has a production facility at Manesar, has so far invested Rs900 crore in the country.
HMSI has also planned to introduce a 100cc bike targeting the mass market within next one year, which would be targeted at young customers, Aoyama said.
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First Published: Fri, Mar 27 2009. 02 30 PM IST