Mobikon acquires Trii.be, appoints new members on board

The acquisition is in line with Mobikon’s strategy to be a market leader in in-Store customer engagement for restaurants, says Anuj Jain of Mobikon


A screen grab of Mobikon Asia Pte. Ltd website
A screen grab of Mobikon Asia Pte. Ltd website

Mumbai: Restaurant marketing solution provider Mobikon Asia Pte. Ltd said on Friday that it had acquired Trii.be, a Singapore-based customer feedback service provider, for an undisclosed amount.

Mobikon, which had raised $2.3 million from Jungle Ventures, has also appointed Puneet Pushkarna, president, TIE Singapore; and Sameer Yajnik, COO, Asia-Pacific, Tata Technologies, on the advisory board. They both will be helping the company with scaling new businesses, sales and market development.

The company that was founded in 2009 by Samir Khadepaun is looking to reach out to over 300 outlets in Singapore and over 1,500 outlets across Asia with this acquisition. Trii.be provides customer feedback management tools for over 30 restaurants restaurants and an analytics dashboard that gives access to metrics from customers about their satisfaction and experience.

“The acquisition is in line with Mobikon’s strategy to be a market leader in in-Store customer engagement for restaurants. It also aligns our vision to be a S.E. Asia player. Trii.be will help Mobikon increase revenues by up-selling and enable multiple product offerings. We would be looking to scale up aggressively and acquisitions will continue to be strategic option”, said, Anuj Jain, vice president, Asia Pacific, at Mobikon.

The company provides services of restaurants across categories like quick service, finedine, casual dine and cafes with integration across ordering, reservations, feedback and marketing. It has engaged over 3.3 million diners. Over the last 18 months, the company expanded out of India and is currently present in five countries (Singapore, Manila, Dubai, Macau, and in Kuala Lumpur), with international business contributing to 45% of the overall business.