Panaji: Mumbai-based Shoreline Lifestyles, a new entrant in the travel management business, has recently launched their luxury houseboats for backwater rides at Cochin in Kerala, a top company official has said.
The company plans to be in the entire gamut of travel-related business offering services like ticketing, hotel rooms booking, holiday packages, travel insurance, car rentals among others.
“There isn’t a recognised player in this market in India as far as houseboats are concerned and we want to develop the brand in this segment. ...we will now tap the tier I and tier II cities in India by providing them access to superior travel services that will offer different packages to various destinations,” Shoreline Lifestyles Managing Director Jiju M Pillai said.
The company has two houseboats, 90-ft long fibre and 8.5-ft traditional wooden being operational in the virgin backwaters of Vembanad Lake at Cochin.
“We choose Vembanad Lake as our base for houseboats because it is very much virgin, ...moreover, it is not over crowded like Alleppey,” he said.
The promoters of Shoreline Lifestyles also have operations in Seafood Exports, Ready to Eat Foods, building construction and real estate management with large presence in the Global arena, having combined turnover in excess of $50 million.